Small Business/Entrepreneurship Certificate
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Name
Outcome 1
Objective
Students will create and articulate a full business plan that includes market research, financial projections, operational strategies, and risk analysis.
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Outcome 2
Objective
Students will interpret financial statements, manage cash flow, and create budgets to support the financial health of a small business.
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Outcome 3
Objective
Students will design and apply effective marketing plans, including digital and traditional methods, to attract and retain customers.
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Outcome 4
Objective
Students will evaluate the legal structures, licensing requirements, and ethical considerations relevant to launching and running a small business.
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Outcome 5
Objective
Students will apply principles of leadership, human resource management, and daily operations to maintain and grow a small enterprise.